Average Reviews:
(More customer reviews)This book serves a small niche: newspaper, radio, TV and yellow pages executives. It is only of interest to journalists who are interested in the business side of print and non-print (web, email and mobile advertising).
Click Here to see more reviews about: Printing Digital Money: Newspaper's guide to an Internet, mobile, email and print business model
Newspaper executives wondering how to build their business by integrating print and non-print (web, email newsletters, business directory, iPhone/mobile, etc.) should read this book. It flows like an abbreviated MBA, but targeting newspapers.
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