Direct Response Advertising Made Easy Review

Average Reviews:

(More customer reviews)While an experienced copywriter may pick up a few tips and tricks he or she has long forgotten, this book is for the beginner. It's well written. It has lots of quotes and input from numerous copywriters and journalists.
The book covers a lot and doesn't go too deeply into anything. But for the beginner, this is good.
The author didn't hit radio copywriting too hard and was off a bit on the number of words allowed in both a :30 and a :60 commercial. Though, in truth, the word count depends on the announcer, how the script is to be delivered and other things. So he was in the ball park.
I recommend this book to new copywriters and business people who opt to write their own sales copy but don't know how. This book won't teach you how to be a copywriter. No book can do that. But it will help you.

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Double Your Ad Campaign Results!

Successful direct-response advertising persuades its target audience to act immediately.In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.
Action-oriented advice covers:
The 18 most common mistakes in advertising
18 ways to create copy that induces response
16 ways to stop prospects in their tracks
20 great ideas to increase visibility

Double the response of your next advertising campaign and give an immediate lift to your bottom line.

Click here for more information about Direct Response Advertising Made Easy