Guerrilla Marketing for the Home-Based Business Review

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(More customer reviews)Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!

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American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

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